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CRM Leader Panel

Keynote Panel – Tuesday 14 August 09:00 – 10:00 Presented by: Paul Greenberg, Anthony Lye, Alex Dayon, Larry Augustin, Andrew Joiner

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CRM SHOWCASE GRAND OPENING RECEPTION

Track A: – Monday 13 August 17:00 – 19:00 Mingle with exhibitors, speakers, and conference attendees while enjoying good food and drinks.

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A106: The Future Role of Marketing in the Retail Store

Track A: – Monday 13 August 16:15 – 17:00 When it comes to a seamless cross-channel experience, the retail store is by far the biggest barrier to delivering on shopper expectations. Creating alignment...

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A105: Lead Management: A Hit in Professional Sports

Track A: – Monday 13 August 15:15 – 16:00 Like most businesses that use CRM, professional sports teams manage databases containing large numbers of B2B and B2C customers accumulated from multiple...

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A104/B104/C104: CRM Solution Sessions

Track A: – Monday 13 August 14:15 – 15:00 See two 20-minute presentations about some of the latest technological developments in CRM from companies at the conference. The specifics of these...

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A103: Increase Sales and Marketing Effectiveness Through an Improved Customer...

Track A: – Monday 13 August 13:15 – 14:00 Streamlining sales processes can have a significant impact on the bottom line—especially for large enterprises. That’s what FedEx noticed with its Sales...

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Attendee Lunch

Track A: – Monday 13 August 12:00 – 13:15

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A102: From Traditional Marketing to “Revenue Marketing”

Track A: – Monday 13 August 11:15 – 12:00 B2B marketers are more accountable today than ever for driving new and sustainable revenue in partnership with sales. How are companies transforming their...

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A101: CRM 2.0 for Sales Management

Track A: – Monday 13 August 10:15 – 11:00 CSO Insights recently completed its Sales Management Optimization survey, gathering data from 600-plus firms. The study focused on challenges facing the people...

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Become Preferred: Up-Level the Brand Experience

Keynote – Monday 13 August 09:00 – 10:00 Based on Michael Vickers’ best-selling book, Becoming Preferred, this keynote presentation teaches leading-edge strategies and tactics to help place your...

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A201: Architecting a Customer Interaction Hub for Customer Service

Track A – Tuesday 20 August 10:45 – 11:30 This presentation reveals how to use a methodical approach to design a customer interaction hub (made up of a knowledgebase, which is the foundation for...

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Grand Opening Reception

Reception – Monday 19 August 17:00 – 19:00 Join your peers on Monday after the sessions for the opening of the Customer Solutions Expo – featuring the CRM Evolution, SpeechTEK, and Customer Service...

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A106: How Gamification Drove a Hypercompetitive Sales Team

Track A – Monday 19 August 16:15 – 17:00 This session examines how Dyn grew its sales team from three to 60 members in only 2 years by harnessing the power of gamification to motivate salespeople to...

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A105: CRM Comes to Sales Management (Finally)

Track A – Monday 19 August 15:15 – 16:00 For years when we have talked about CRM in sales, we have been focusing on the tools that sales reps can use to increase their personal efficiency and...

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A104: Solution Sessions

Track A – Monday 19 August 14:15 – 15:00 See two 20-minute presentations about some of the latest technological developments in CRM from companies at the conference. The specifics of this presentation...

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A103: Sales and Marketing, the Integrated Funnel

Track A – Monday 19 August 13:15 – 14:00 This session reviews some recent findings about the impact of social media and analytics on the integrated marketing and sales funnel. The presentation focuses...

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Sponsored Keynote Luncheon: Customer Experience: Less Is More

Track A – Monday 19 August 12:00 – 13:15 Exceptional customer service should be the focus of customer experience. Using knowledge and “broad context” enables you to achieve this across all channels....

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A102: People Try to Put Us D-Down, Talkin’ ’Bout Your Reputation

Track A – Monday 19 August 11:15 – 12:00 Your business’s reputation is critical to its success and ability to prosper. So, with the abundance of ways for anyone to post comments and reviews about your...

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A101: Reinvent Customer Engagement

Track A – Monday 19 August 10:15 – 11:00 Marketers must reposition their messaging to be less-intrusive and more valuable, transparent, and respectful. This presentation covers how to 1) give customers...

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WELCOME & OPENING KEYNOTE: Earn Your Customers’ Rave

Keynote – Monday 19 August 09:00 – 10:00 In an increasingly competitive environment, customer service can be the difference between winning and losing customers and also turning neutral customers into...

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